SEO Overview

What is SEO? (Search Engine Optimization)

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Source: Wikipedia

How Will SEO help my Business Grow?

This is a question that many of our clients have ask and we found a GREAT article that explains why Organic SEO is so important for driving new business to your website and it also explains why PPC “Pay Per Click” (Soliciting) is not nearly as effective an Organic SEO listing. Getting your website from page 2 to page 1 can increase your jump in traffic by an outstanding percentage increase of 143%. It goes further into saying that if you increase your rank from position # 10 to #1 you could see as much as 800 -1100 percent increase in the amount of people that go to your site to greatly increase the revenue! The people here at Virtual Automation have taken many websites that were on page 100 on the major search engines and have in fact raised the ranking to position #1 which brought in significant sales to help grow even in the rough economy of 2009 and 2010.

Source: Chitika - the-value-of-google-result-positioning

What makes Virtual Automation’s SEO services stand out from the rest of the competition?

1.) We have the ability to get any website Ranked at the top of the Search engines within a fair amount of time at 40%-60% of the competitors costs because we don’t keep large overhead that the other companies seem to create.

2.) When working with the VA Staff you always receive high end customer service with an EXCELLENT staff that listens to your thoughts, creativity, and your goals. We then help you build your company marketing tactics and execute a plan that we both agree to.

3.) At any given moment we can change/modify your SEO | Web Design plan at a moments notice unlike 95% of the other companies out there.

4.) We are an open book to our customers! If you would like to talk to our SATISFIED Customers, we would be glad to get you in touch with them. After all, we all know our customers are the BEST Referral for new clients to come on board with us!

 


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